MACY'S Armani Exchange Event October 10th-11th, 2017 New York, NY
Strategy & Results: Brand Allure's male and female Brand Ambassadors handed out promotional flyers and branded water bottles to get consumers excited to attend an Armani Exchange event at Macy's Herald Square. The first 100 guests who made a $100 Armani Exchange purchase received a pass to meet and take a picture with DJ Martin Garrix.
